Being able to upload different images or choose from shutterstock photos for emails and newsletters for niche-specific audiences. IE: Horse property images. In general, that crowd is very different and can often spot someone who doesn't know their needs/concerns or know much about horses and livestock in general. In other words, a fake. Also, in AZ our market is much rougher-tougher than many of the east-coast/mid-west horse farms and you are likely to see more "cowboy" sports and a very rustic, western lifestyle. When you look through shutterstock, it's hard to find images that really speak to the AZ demographic and that are not romanticized in a 12 yr old girl kind of way. Therefore, being able to upload our own images to create headers/banners would go a long way towards nurturing those leads with more acute attention to detail about who we are speaking to and what they want to see/hear.