Flexibility with what contact information is gathered
When a customer requests a report, it asks them for their name, email , phone, etc. These are required fields. It would be nice if we could select which fields the customer sees and whether they are required or not for each report category. Right now, I think we're asking for too much information from them and many are hesitant to give us all that information.
This is something that may work better with our new LeadGen Pages feature. We’ll keep an eye on this!